Cloud-ready · Proxy library · Archive workflows

Media Asset Management for modern broadcast teams.

Easy MAM Cloud centralises ingest, proxy review, metadata, visual fingerprinting, similarity search, rights, collaboration and archive workflows for TV stations, IPTV operators, production teams and media archives. Browser access · Proxy workflows · Search by media · NLE integration · API support.

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SD-4K

Video Standards

API

Third-Party Integration

LTO

Archive Support

NLE

Editor Integration

ems · operations

Easy MAM quick preview interface with media grid, player, metadata tabs and asset details

Media library

Proxy + native archive

Rights control

Users · groups · folders

TV stationsIPTV operatorsProduction companiesMedia archivesGovernment & education

Proxy

Online review library for low-bandwidth collaboration

Metadata

Custom fields, categories and advanced search

Rights

Role, folder and metadata-based access control

A unified media library from ingest to archive.

Fourteen MAM capabilities based on the published Easy MAM workflow and modern media discovery requirements: proxy access, metadata, fingerprinting, similarity search, rights, transfer, NLE, API and archive management.

Central Content Catalogue

Organise video, audio, image and document assets in a searchable multimedia catalogue.

Proxy Library

Browse and review proxy copies while native-resolution media remains in managed storage or archive.

Advanced Search

Search by technical information, categories, custom metadata and alternate criteria.

Fingerprint Generation

Generate perceptual media fingerprints from video frames, thumbnails and still images so assets can be matched by visual identity, not only by filename or metadata.

Search by Video or Image

Upload or select a reference clip, frame or image to find duplicates, near-duplicates, reused shots, related footage and visually similar archive material.

Custom Metadata

Add new categories and metadata fields according to user, project and workflow requirements.

Preview & Trim

Preview assets and perform in/out trim workflows directly inside the MAM experience.

Rights Management

Control read, write, delete, save and folder permissions for users and groups.

Secure Transfer

Use managed transfer workflows that report successful asset transmission status.

Recycle Bin & Versions

Recover deleted assets, keep changed content as a new copy and maintain operational safety.

Archive & Ageing

Move unused assets into archive by configurable day, week, month or year policies.

LTO Archive Support

Support long-term LTO tape archive workflows with barcode-based retrieval for offline media.

NLE Integration

Integrate with editing tools including Adobe Premiere Pro, Grass Valley EDIUS and DaVinci Resolve.

API Support

Connect Easy MAM to traffic, automation, archive and third-party media systems through API workflows.

MAM WORKFLOW

From ingest to archive without losing context.

Six practical stages for broadcast MAM operations: acquire content, enrich metadata, review proxies, protect access, integrate with production and archive safely.

WORKFLOW · ACTIVEACCESS · BROWSERMEDIA · SD/HD/2K/4KSTAGES · 06

Ingest & Register

Any media

Files and sources are registered into the central catalogue with technical metadata such as resolution, file size, codec and container details.

VideoAudioImageDocument

Proxy Generation

Proxy

Proxy, thumbnail and storyboard copies are created automatically or manually so users can browse content without moving native-resolution media.

ThumbnailsStoryboardsPreviewBrowser

Metadata & Categories

Custom

Operators enrich assets with custom categories and editorial metadata, update thumbnails or download links, and keep changes visible through logs.

CategoriesMetadataRSSLogging

Search & Retrieve

Advanced

Users search by technical data, custom metadata, category, media fingerprint or visual similarity to retrieve the right asset, even when filename and manual metadata are incomplete.

TechnicalEditorialCategoryFingerprintSimilarity

Rights & Collaboration

RBAC

Admins assign users and groups, protect folders and files, control access actions, share assets, assign tasks and record activity in audit logs.

UsersGroupsTasksComments

Archive & Restore

LTO

Ageing rules move unused assets into archive, while LTO and barcode-based retrieval keep long-term content searchable even when tapes are offline.

AgeingBarcodeRestoreRetention

THE PLATFORM

Every MAM workflow in one browser console.

Generated Easy MAM product demos covering library browsing, preview, search, editing, admin and processing workflows.

Easy MAM media bin with folder tree and asset grid

Browse folders, bins and asset cards across the shared media library.

PLATFORM ARCHITECTURE

Cloud-ready MAM with archive discipline.

Easy MAM combines a database-driven asset catalogue, browser proxy access, managed storage/archive workflows, user rights and API-based ecosystem integration.

Database-Driven Catalogue

Query the MAM database to view and search media object details with client/server architecture for managed performance and security.

Proxy + Native Media Model

Users browse proxy copies while native-resolution media is protected in primary storage or archive tiers.

Authentication & Permissions

User, group, folder, category and metadata-based rights protect content throughout production and archive workflows.

API & Suite Integrations

Third-party API support and Easy Media Suite integrations connect MAM with newsroom, playout, playlist, CG and automation systems.

MEDIA LIBRARY

A central catalogue for every broadcast asset.

Easy MAM organises multimedia assets into a searchable catalogue for TV stations, head ends, telecoms, IPTV teams, production companies and archives. Technical metadata is captured automatically while editorial metadata, categories and perceptual fingerprints can be added to improve discovery.

Video, audio, picture and document asset management
Automatic technical metadata capture for resolution, size and format details
Custom categories and metadata fields for editorial search
Proxy thumbnails and storyboard copies created automatically or manually
Perceptual fingerprints for video frames and image assets to support visual matching

RIGHTS & COLLABORATION

Protect content while teams keep moving.

Administrators control read, write, delete, save and folder access for users and groups. Operators can label, comment, share, assign tasks and broadcast assets according to their permissions.

User and group authentication management
Folder, category and metadata-scoped authorization
Comment, label, share and task assignment workflows
Audit logs for user actions and content changes

Easy MAM user management permissions table

ARCHIVE & INTEGRATION

Move from production storage to long-term archive.

Easy MAM includes archive ageing rules, recycle-bin recovery, API access, NLE integrations and LTO archive support, so teams can retrieve content from production storage or tape without losing searchable metadata.

Configurable ageing rules for unused media by day, week, month or year
Recycle bin recovery before permanent deletion
Adobe Premiere Pro, Grass Valley EDIUS, DaVinci Resolve and EDIUS X workflows
LTO archive support with barcode-based retrieval for offline tapes

Easy MAM overview dashboard with storage and processing metrics

DEPLOYMENT

Deploy for cloud, facility and archive workflows.

A MAM deployment has to fit the storage you already operate: browser access for teams, secure transfer for media movement, and archive policies for long-term retention.

Cloud-Ready MAM

Run browser-based proxy and catalogue workflows for distributed media teams and remote review.

Facility Storage

Manage native-resolution assets in production storage while exposing proxies and metadata through the MAM.

LTO Archive

Support tape archive workflows with barcode lookup and restore paths for offline content.

Suite Integration

Connect with Easy NRCS, Easy Net Control, Easy Playlist Editor, Easy CG and Easy OnAir workflows.

DEPLOYMENT

Built for controlled media operations.

Browser access · Permissions · Audit logs · API · Archive policies.

Permission Controls

Limit read, write, delete and save operations by user, group, folder, category and metadata scope.

Managed Transfer

Move assets through controlled transfer workflows that report successful transmission state.

Audit Logging

Track user transactions, metadata updates, transfers and archive actions for operational reporting.

API Access

Use API support for integrations with traffic, automation, archive, newsroom and third-party media systems.

WHY MOVE

Folder storage vs. Easy MAM Cloud.

The difference is whether assets stay findable, protected and reusable after the first upload.

Capability	Shared folders	Easy MAM Cloud
Asset discovery	Manual folder browsing and filename search	Metadata, category and technical search
Similarity search	No reliable way to find visually related media	Fingerprint-based search by video frame, thumbnail or image
Preview	Download native files before review	Online proxy library with thumbnails and storyboards
Rights	Basic folder permissions	User, group, folder, category and metadata controls
Production workflow	Disconnected from editing and playout tools	NLE, Easy Media Suite and API integration
Archive	Manual movement to cold storage	Ageing policies, restore workflows and LTO support
Recovery	Accidental deletion can be permanent	Recycle bin recovery before permanent delete
Reporting	Limited visibility into asset changes	User transaction logs and workflow reports
Scale	Folder sprawl across teams and storage	Central MAM catalogue across production and archive

BUSINESS VALUE

Real outcomes for media operations teams.

Easy MAM Cloud turns growing media libraries into searchable, governed and reusable production assets.

Find Content Faster

Metadata, category, technical and visual similarity search reduce time lost to manual folder browsing, duplicate uploads and missing metadata.

Detect Reused or Related Media

Media fingerprints help operators identify duplicates, near-duplicates, reused shots, alternate edits and visually related archive material from a video or image reference.

Protect Valuable Media

Rights management prevents unauthorised reading, writing, deleting or saving of sensitive assets.

Review Without Heavy Downloads

Proxy previews, thumbnails and storyboards let distributed teams evaluate content before moving native files.

Control Archive Growth

Ageing rules and LTO workflows help move unused content out of expensive production storage without losing searchability.

Connect Production Tools

NLE and Easy Media Suite integrations reduce handoffs between archive, edit, playlist, graphics and playout workflows.

Improve Accountability

User logs, transfer status and metadata histories give managers a clearer view of content operations.

BUILT FOR

Built for every team with a serious media library.

From TV stations and IPTV operations to production companies, public institutions and long-term media archives.

TV Stations

Manage broadcast assets, programme material, promos, graphics and archive footage from one catalogue.

Head Ends & Telecoms

Organise content libraries for IPTV, Web TV and telecom media services with controlled access.

Production Companies

Keep project media, edit references, versions and archive material searchable across teams.

Media Archives

Preserve large video collections with metadata, search, restore workflows and LTO archive support.

Education & Institutions

Protect lectures, institutional video, training media and public communication assets.

Government & Security

Manage sensitive media libraries with permissions, audit logs and controlled retrieval workflows.

Ready to make every asset searchable?

Book a live MAM workflow session. We'll map your storage, metadata, archive and production integrations, then show how Easy MAM Cloud fits the way your team works.

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